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Your CRM Is Not the Problem. Your Follow-Up Is.

Your CRM Is Not the Problem. Your Follow-Up Is.

Your CRM Is Not the Problem. Your Follow-Up Is.Marketing Insights by Darren Gallagher | NEXUSPRO
Published on: 10/10/2026

TL;DR: Service businesses lose most of their leads after capture, not before. Slow or absent...

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The Best Copy I Ever Found Was Written by Frustrated Buyers

The Best Copy I Ever Found Was Written by Frustrated Buyers

The Best Copy I Ever Found Was Written by Frustrated BuyersMarketing Insights by Darren Gallagher | NEXUSPRO
Published on: 08/10/2026

TL;DR: The sharpest marketing copy for service businesses is already written. Buyers write it...

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Agencies Deserve Better Than Watching Their Leads Die

Agencies Deserve Better Than Watching Their Leads Die

Agencies Deserve Better Than Watching Their Leads DieMarketing Insights by Darren Gallagher | NEXUSPRO
Published on: 06/10/2026

TL;DR: Agencies run solid campaigns, leads come in, and then those leads go cold because nobody...

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Your Marketing Should Push Some People Away. That Is the Point.

Your Marketing Should Push Some People Away. That Is the Point.

Your Marketing Should Push Some People Away. That Is the Point.Marketing Insights by Darren Gallagher | NEXUSPRO
Published on: 03/10/2026

TL;DR: Marketing that tries to attract everyone ends up converting no one. Building a deliberate...

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